About us

What we are: a new company but we weren't born yesterday

In 2023, we consolidated several technology-driven companies in four different countries under one brand, one culture, and with one purpose:- to help customers successfully transform and get the most out of digital business.

At Digital Alfa we set out to be different. We are divergent thinkers who work with our customers to help them realise everything they envision. Plus a few things they might not have. Nothing makes us happier than seeing great ideas come to fruition.

We are creative, yet practical; innovative, yet pragmatic. We are also open, honest, and transparent, both with our customers and with each other. Ours is a collaborative culture where we play to each other’s strengths and provide support where needed.

We have created the company that we want to work at, and our customers want to work with. 

What we stand for: our values guide us every day, everywhere


We are open and transparent in dealing with each other and our stakeholders


We take ownership over actions and outcomes, and we do not blame others 


We leverage the collective wisdom and diverse thinking by collaborating whenever possible

Customer focus

We put our customers first, and they guide us in what we do today and tomorrow. We strive to exceed our customers' expectations


We build the necessary skills and create the right environment for innovation. We work smarter and learn from failures


We value everyone and treat people with dignity

Where we are:  a global digital community with a physical presence 

close to our customers



Head Office


United Kingdom



Da Nang


Who we are:  our leadership team

Joakim Jagorstrand -

Executive Chairman

Joakim is a seasoned executive with almost three decades of international experience in the medical technology, pharmaceutical, and diagnostics sectors.

Experienced in marketing, sales, executive management, strategy, and change management, Joakim has worked at companies such as Pharmacia/Pfizer, GlaxoSmithKline, Ferring, Gambro, and Roche. Joakim is serving on the boards of several corporate entities, further enriching his insights into the dynamic world of business leadership. 

Joakim holds a BSc in Business at Linnaeus university and a MBA from University of Lund.

Jay Melia - 


Jay is a veteran outsourcer, having been recruited to a UK government outsource contractor over 20 years ago. Jay has led projects across most technologies, from infrastructure to storage, networks, workplace, and application development at scale. 

Prior to that Jay was a global product leader responsible for some of the most successful products in the financial services industry.

Whether you are just starting out or embarking on a major transformation Jay will guide you through it. 

Jay holds a bachelors degree in Control Systems Engineering, is a TOGAF certified architect and a member of ISACA.

Huy Nguyen - 


Huy accrued 15 years of executive experience working on leading edge technology projects including AI, IoT and High-Tech for well known global high-tech giants. Huy has since gained substantial experience building and running offshore teams that develop and deliver software engineering services to them.

Huy is passionate about technology and drives solutions that add value and make our world a little bit better place. 

Huy attended universities (Maastricht University and TU Eindhoven) in the Netherlands, where he earned a master’s degree in computer science, with a specialization in artificial intelligence, and a doctorate in software technology. 

Mikael Christianson - 


Mikael Christianson is used to managing large global outsource teams. He is focused on bringing the best to and from employees in order to maximise quality, efficiency and timeliness. 

A turnaround specialist throughout his career, he has transformed problematic business areas and whole companies. Mikael established a worldwide joint go to market program between two fortune 100 companies that is performing well.

Mikael holds a Master Degree in Computer Science as well as a bachelor in Business Administration, both at Umeå University

Trinh Dang -

Chief Technical Architect

With a wealth of experience in high-tech domains including electron microscopy, home automation, image processing, and healthcare, Trinh is an experienced solution architect who excels in providing architectural guidance and delivering robust long-term solutions.

Trinh ensures that stakeholders and customers are tightly integrated with full stack development teams employing Agile Scrum across the entire development lifecycle, 

Trinh holds a bachelor's degree in Electronics and Telecommunication from Danang University of Technology, one of Vietnam's premier technology universities.